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CD2TRACK 15 (C. CHRIS, N - NICKY, s ..STEPHEN) C: Sorry, Stephen, I don't agree with you. It's not the right time to spend money on a big advertising campaign. I think we need to target rich people, famous people, pop stars and also people who plan expensive weddings. What do you think, Nicky? N: Yeah, you're right. They're the people to aim at and they have plenty of money. Actually, we could do it pretty cheaply, you know. C: Oh, you think so? N: Yes. In my opinion, we can use a different way of advertising, I think we should use sites like Facebook and Twitter to advertise our flowers. We could get a lot of business that way. How do you feel about that, Stephen? S: Well, yes, why not use those sites? I really like the idea. We could reach a lot of consumers on Pacebook. C: OK, Nicky's come up with a great idea. How about starting with a Facebook page, and we'll see if we get any interest? S: OK. N: Fine. CD2 TRACK 16 (L -LAURENCE, T ... TRACy) L: Did you watch TV last night, Tracy? There was a commercial for Palmer and Mason's new chocolate bar. T: Yeah, I saw it. I thought it was really good. L: I liked it a lot, too. It was a great idea to use the film star Veronica <span style="font-family: Arial,sans-serif; font-size: 12pt;">Pond. And they chose some interesting places for her to advertise the product. I think we saw her in five different countries, so it was a really international advertising campaign. <span style="font-family: Arial,sans-serif; font-size: 12pt;">T: Mmm, and probably very expensive.l think they're also using a lot of billboard advertising. 1 saw two huge ads on my way to work this morning. <span style="font-family: Arial,sans-serif; font-size: 12pt;">L: Well, one thing's for sure, they'll have a big campaign. They're a much bigger company than us. They have more money to spend, so they'll probably use all the media. <span style="font-family: Arial,sans-serif; font-size: 12pt;">T: Yes, money's certainly not a problem for them. But we can do a good <span style="font-family: Arial,sans-serif; font-size: 12pt;">launch if we plan it well. Choosing the right agency will be really important. We need one that's good value for money. <span style="font-family: Arial,sans-serif; font-size: 12pt;">L.: I agree - good value for money and also creative. Well, we're looking at three at the moment, so we'D have to choose one of them pretty soon.