Ben+and+Jerry



All successful businesses are not established and run in the same way, with formal business plans, traditional organizational structures, and a strong focus on profits. Ben Cohen and Jerry Greenfield, the entrepreneurs responsible for the highly successful ice cream business that bears their names, were businessmen with a rather unconventional approach. They were rather unconventional from the start, not choosing to begin their careers by <range type="comment" id="565566863_9">attending </range id="565566863_9">one of the elite business schools but <range type="comment" id="565566863_10">instead </range id="565566863_10">choosing to take a five-dollar <range type="comment" id="565566863_11">correspondence course</range id="565566863_11"> from Pennsylvania State University. They had little financial <range type="comment" id="565566863_12">backing </range id="565566863_12">to start their business, so they had <range type="comment" id="565566863_13">to cut corners</range id="565566863_13"> wherever they could; the only location they could <range type="comment" id="565566863_14">afford </range id="565566863_14">for the <range type="comment" id="565566863_15">startup</range id="565566863_15"> of their business was a <range type="comment" id="565566863_16">gas station</range id="565566863_16"> that they<range type="comment" id="565566863_17"> converted to</range id="565566863_17"> ice cream production. <range type="comment" id="565566863_18">Though </range id="565566863_18">this start-up was rather <range type="comment" id="565566863_19">unconventional</range id="565566863_19">, they were strongly <range type="comment" id="565566863_20">committed to</range id="565566863_20"> creating the best ice cream <range type="comment" id="565566863_21">possible</range id="565566863_21">, and this <range type="comment" id="565566863_22">commitment </range id="565566863_22">to the <range type="comment" id="565566863_23">quality </range id="565566863_23">of their product <range type="comment" id="565566863_24">eventually </range id="565566863_24"><range type="comment" id="565566863_25">led </range id="565566863_25">to <range type="comment" id="565566863_26">considerable </range id="565566863_26">success. <range type="comment" id="565566863_27"> Even though</range id="565566863_27"> they became <range type="comment" id="565566863_28">extremely </range id="565566863_28">successful, they did not <range type="comment" id="565566863_29">convert to</range id="565566863_29"> a more conventional style of doing business. In an era where companies were measured on every penny of profit that they <range type="comment" id="565566863_30">managed </range id="565566863_30">to <range type="comment" id="565566863_31">squeeze out</range id="565566863_31">, Ben and Jerry had a strong <range type="comment" id="565566863_32">belief </range id="565566863_32">that business should give back to the <range type="comment" id="565566863_33">community</range id="565566863_33">; thus, they <range type="comment" id="565566863_34">donated </range id="565566863_34">7.5 percent of their <range type="comment" id="565566863_35">pretax </range id="565566863_35">profit to social <range type="comment" id="565566863_36">causes </range id="565566863_36">that they believed in. They also <range type="comment" id="565566863_37">lacked </range id="565566863_37">the <range type="comment" id="565566863_38">emphasis </range id="565566863_38">on <range type="comment" id="565566863_39">executive salary</range id="565566863_39"> and <range type="comment" id="565566863_40">benefits packages</range id="565566863_40"> that so <range type="comment" id="565566863_41">preoccupy </range id="565566863_41">other corporations, <range type="comment" id="565566863_42">opting </range id="565566863_42"><range type="comment" id="565566863_43">instead </range id="565566863_43">for a five-to-one <range type="comment" id="565566863_44">policy </range id="565566863_44">in which the <range type="comment" id="565566863_45">salary </range id="565566863_45">of the <range type="comment" id="565566863_46">employee </range id="565566863_46"><range type="comment" id="565566863_47">receiving </range id="565566863_47">the highest <range type="comment" id="565566863_48">pay </range id="565566863_48">could never be more than five times the <range type="comment" id="565566863_49">salary </range id="565566863_49">of the <range type="comment" id="565566863_50">employee </range id="565566863_50"><range type="comment" id="565566863_51">receiving </range id="565566863_51"><range type="comment" id="565566863_52">the lowest pay.</range id="565566863_52">

PASSAGE TWO (Question 2) Ben and Jerry 1 All successful businesses are not established and run in the same way, with formal business plans, traditional organizational structures, and a strong focus on profits. Ben Cohen and Jerry Greenfield, the entrepreneurs responsible for the highly successful ice cream business that bears their names, were businessmen with a rather unconventional approach. 2 They were rather unconventional from the start, not choosing to begin their careers by attending one of the elite business schools but instead choosing to take a five-dollar correspondence course from Pennsylvania State University. They had little financial backing to start their business, so they had to cut corners wherever they could; the only location they could afford for the startup of their business was a gas station that they converted to ice cream production. Though this start-up was rather unconventional, they were strongly committed to creating the best ice cream possible, and this commitment to the quality of their product eventually led to considerable success. 3 Even though they became extremely successful, they did not convert to a more conventional style of doing business. In an era where companies were measured on every penny of profit that they managed to squeeze out, Ben and Jerry had a strong belief that business should give back to the community; thus, they donated 7.5 percent of their pretax profit to social causes that they believed in. They also lacked the emphasis on executive salary and benefits packages that so preoccupy other corporations, opting instead for a five-to-one policy in which the salary of the employee receiving the highest pay could never be more than five times the salary of the employee receiving the lowest pay.

This passage discusses Ben and Jerry's unconventional company. ·

Answer Choices (choose 3 to complete the chart): (1) They each had a personal commitment to social causes. (2) They began their business with little background and investment. (3) They believed strongly in producing a very high-quality product. (4) They had a salary structure that limits the salaries of high-level executives. (5) They set aside a noteworthy portion of their profits for social causes. (6) They borrowed several thousand dollars from friends to start their business. 2 ）、（ 4 ）、（ 5） <span style="display: block; height: 1px; left: 0px; overflow: hidden; position: absolute; top: 127.5px; width: 1px;"> <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;">**// PASSAGE TWO //** // (Question 2) // // Paragraph // **Ben and Jerry** // 1 // All successful businesses are not established and run in the same way, with formal business plans, traditional organizational structures, and a strong focus on profits. Ben Cohen and Jerry Greenfield, the entrepreneurs responsible for the highly successful ice cream business that bears their names, were businessmen with a rather unconventional approach. // 2 // They were rather unconventional from the start, not choosing to begin their careers by attending one of the elite business schools but instead choosing to take a five-dollar correspondence course from Pennsylvania State University. They had little financial backing to start their business, so they had to cut corners wherever they could; the only location they could afford for the startup of their business was a gas station that they converted to ice cream production. Though this start-up was rather unconventional, they were strongly committed to creating the best ice cream possible, and this commitment to the quality of their product eventually led to considerable success. // 3 // Even though they became extremely successful, they did not convert to a more conventional style of doing business. In an era where companies were measured on every penny of profit that they managed to squeeze out, Ben and Jerry had a strong belief that business should give back to the community; thus, they donated 7.5 percent of their pretax profit to social causes that they believed in. They also lacked the emphasis on executive salary and benefits packages that so preoccupy other corporations, opting instead for a five-to-one policy in which the salary of the employee receiving the highest pay could never be more than five times the salary of the employee receiving the lowest pay.


 * ** This passage discusses Ben and Jerry's unconventional company. ** ||
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<span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;">** Answer Choices ** (choose 3 to complete the chart): <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (1) They each had a personal commitment to social causes. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (2) They began their business with little background and investment. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (3) They believed strongly in producing a very high-quality product. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (4) They had a salary structure that limits the salaries of high-level executives. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (5) They set aside a noteworthy portion of their profits for social causes. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> (6) They borrowed several thousand dollars from friends to start their business. <span style="background-color: #000000; border: 0px; color: #c0bdbb; font-family: simsun; font-size: 14px; line-height: 21px; list-style: none; margin-bottom: 5px; word-break: normal; word-wrap: normal;"> <span style="font-family: 宋体; word-break: normal; word-wrap: normal;">参考答案：（ 2 <span style="font-family: 宋体; word-break: normal; word-wrap: normal;">）、（ 4 <span style="font-family: 宋体; word-break: normal; word-wrap: normal;">）、（ 5 <span style="font-family: 宋体; word-break: normal; word-wrap: normal;">）