Puma,+Adidas

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 * 1) Their father Christoph, a shoemaker, passed on the tips of the trade, and so it was that Adi gathered the tools and equipment left by retreating first world war soldiers and shaped their first shoe, a cross between a carpet slipper and a running, while Rudi took on distribution and general management according to Rolf- Herbert Peters, author of The Puma Story.
 * 2) The split between the Dassler brothers was to Herzogenaurach what the building of the Berlin Wall was for the German capital, says local journalist Rolf-Herbert Peters.
 * 3) Town chronicles mention it only in passing as internal family difficulties, but the most common explanation is that Rudi (apparently the better-looking one) had an affair with Adi's wife, Kauml, for which he was never forgiven.
 * 4) There was a time when you'd have risked the wrath of colleagues and family if, as an employee of one company, you married the employee of the other, says Klaus-Peter of the local Heritage Association.
 * 5) The wonderfully named mayor, German Hacker, tells me that, even when it came to the recent football match, it would not have done any good for the town's morale to have one firm beat the other.
 * 6) It's always good to have a heritage – it's your history and your experience combined, says Kirsten Keck, Adidas's spokeswoman, showing me around its World of Sport.

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